Russel Ganiban
GoHighLevel and Automation Specialist | Systems Architect | Technical Virtual Assistant
- Central Luzon, Philippines
- [email protected]
- +63 970 936 7476
- upscalesynergy.com
- linkedin.com/in/russelganiban
Professional Summary
Tech-driven professional specializing in GoHighLevel, WordPress, and automation systems. Skilled in building funnels, workflows, and digital assets that streamline client operations and improve lead management. Combines a strong foundation in customer support with hands-on experience in CRM setup, workflow optimization, and website development. Known for precision, reliability, and a problem-solving mindset in delivering high-quality digital solutions.
Core Competencies
Automation & CRM Management
- GoHighLevel Setup and Workflow Automation
- CRM Optimization and Tag Management
- Form, Pipeline, and Trigger Configuration
- Email, SMS, and Calendar Integration
Website & Funnel Development
- WordPress and Elementor Pro Page Building
- Landing Page Design and Optimization
- Form and API Integrations
- Basic SEO and Analytics Setup
Technical & Digital Operations
- Project Management
- Client Onboarding and System Documentation
- Process Mapping and SOP Creation
- Troubleshooting and Tech Support
Communication & Collaboration
- Client Coordination and Reporting
- Cross-Platform Communication
- Remote Team Collaboration
- Attention to Detail and Task Ownership
Professional Experience
GoHighLevel Specialist | Freelance
Mar 2025 - Present | Remote- Designed and implemented automated workflows in Go High Level for lead generation, client onboarding, and nurturing sequences.
- Built high-converting sales and booking funnels that significantly boosted conversion rates across various industries.
- Streamlined client acquisition by creating end-to-end marketing flows integrated with CRM, email, SMS, and pipeline automation.
- Developed advanced funnel systems using Go High Level, enhanced with Zapier and Make for cross-platform integrations.
- Managed lead generation campaigns and automations across Go High Level and Systeme.io, ensuring seamless user journeys and measurable results.
WordPress Web Developer | Freelance
Feb 2025 - Present | Remote- Developed responsive WordPress websites using Elementor, complemented by AI-generated custom code for added functionality.
- Converted Figma designs into fully functional WordPress sites with precision, maintaining brand consistency and user flow.
- Used AI-assisted HTML, CSS, and JavaScript implementation to enhance design, responsiveness, and user experience.
- Optimized websites for lead generation and conversion through strategic layout, funnel structure, and performance enhancements.
- Created high-converting landing pages tailored to social media and ad campaigns, integrated with CRM and automation tools.
Social Media Specialist | Freelance
Oct 2024 – Dec 2024 | Remote- Managed multi-platform social media campaigns, aligned with brand goals and audience engagement strategies.
- Created compelling content including graphics, videos, and written posts using Canva and editing tools.
- Developed content calendars and data-driven social media strategies for consistent online presence.
- Handled basic graphic design and video editing to maintain brand consistency across channels.
- Tracked key metrics and optimized content based on engagement and performance insights.
Additional Experience
Customer Service Representative | TaskUs
Sep 2022 – Apr 2024 | Pampanga, Philippines (Hybrid)
Member Executive Services | HKT Teleservices
May 2019 – Sep 2020 | Manila, Philippines
Inbound Sales Representative | Trafilea
May 2017 - Mar 2019 | Ortigas, Philippines
Customer Service Associate | Telstra Convergys
Oct 2015 - Mar 2017 | Quezon City, Philippines
Tier 2 Technical Support | Sutherland Global Services
Oct 2013 - Oct 2015 | Tarlac, Philippines
Education
Associate in Information Technology
Jun 2012 - Apr 2014STI College
Relevant coursework in:
- Web Design and Development
- Computer Systems
- IT Project Management
- Digital Tools and Platforms
- Data Analysis
- Programming Logic
Technical Skills & Tools
Core Platforms & Builders
GoHighLevel (GHL)
WordPress
Elementor
Systeme.io
Figma
Automation & Operations
Zapier
Make
n8n
Google Workspace
Notion
Trello
Asana
Cal.com
Calendly
Marketing, SEO & Media
SEO
Canva
CapCut
Meta Suite
Buffer
Google Analytics
Semrush
Google Search Console
Screaming Frog
RankMath
Hemingway
Tawk.to
AI Technologies
ChatGPT
Claude
Deepseek
Grok
Gemini
Lovable
Perplexity
Manus AI
Additional Information
Certifications
- GHL Funnel Building
- GHL Workflow and Automation
- Digital Marketing
- Freelancing Skills and Virtual Assistant Training
- Canva Essentials
Languages
- English (Fluent)
- Tagalog (Native)